Rodarte on Target this Holiday Season

Looks like it's going to be a good Christmas this year. Rodarte, the darlings of the fashion industry, unveiled their 55-piece Target collaboration in a preview to editors yesterday. Lacy slip dresses, denim jackets, tulle skirts and a killer black dress are what we have to look forward to this holiday season from the collaboration. Hitting stores December 20th, the collection will retail for under $80...yep, you read correctly.


When asked to describe the collection for WWD, Joshua Thomas, a Target spokesman said, “It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.”

It may be a stretch trying to imagine translating the hand-wrought designs of Rodarte into mass market designs, but if anyone is up to the challenge Target has found its match. 

First it was Jimmy Choo, who announced their collaboration with H&M and now Rodarte?  Here's to a happy holiday season.  

(PC -top photo: WWD Staff, right photo: Marcio Madeira Fall '09 Rodarte Runway)