Louis Vuitton is keeping up with its tech-savvy clients by joining Twitter this past Friday. This is
Vuittion's first venture into the social networking community. Followers will stay up-to-date with the brand, gaining
information on celebrity
sitings, design collaborations and product launches.
Louis
Vuitton is very aware that the Internet is a
prominent marketing and sales tool and has enhanced their website, www.louisvuitton.com,
accordingly by offering exclusive content. Last Friday, it launched the
Totally Monogram tote on its site. The bag, available in three sizes, will be sold
exclusively on the site until June 1. After which, it will be sold at Louis
Vuitton stores.
Vuitton is now the only online shopping destination for its products, which are no longer offered at
eLuxury.com.