LOFT Style in the Penthouse - LOFT 2010 Fall Collection

{PC - Daily Front Row}

The new LOFT Fall 2010 Collection was presented at the Chateau Marmont yesterday in a chic, intimate event for fashion industry insiders. Walking through the front door into the penthouse took my breath away. The suite was styled as a modern Parisian apartment complete with pink peonies and Diptyque candles everywhere, two of my favorites. Models dressed and styled in the collection lounged throughout the suite and patio as the stylish guests mingled around. Outside on the patio, guests nibbled on mushroom truffle tarts, spring rolls and mini cupcakes while overlooking the beautiful LA skyline at sunset.

{Pink peonies and Diptyque candles}

{Models in the "dining room"}

I wasn't sure what to expect with the collection, as I always associated it before as "older women" clothing. Last night that perception officially changed. Over-the-knee riding boots, faux-fur vests and tweed mini-skirts are just some of the things to expect this fall from LOFT, all at reasonable prices. The collection was amazing, with pieces that will be sure to find their way into my closet come fall.

The event was beautifully done with no detail missed. The venue, fashionable guests, and the breathtaking view all contributed to an amazing event, but the star of the evening was the new Fall 2010 LOFT collection.