Wednesday, September 22, 2010

Burberry Spring 2011 - Instant Gratification

{BurberryProrsum Spring 2011 - PC}

I'm an instant gratification girl...and I love how some of my favorite brands are addressing this topic. Last night I was invited to visit the Burberry store in Beverly Hills for a private event. It was one of 25 Burberry stores around the world that showed select customers the recent Spring 2011 runway show from London Fashion Week. Before the show started, there were never-before-seen interviews with Sarah Jessica Parker, Mario Testino, Serena Williams and Alexa Chung before they walked inside to claim their seats.

I'm sure you're all thinking big deal...streaming videos is common with runway shows nowadays. But Burberry took it one step further. Last night they created a special iPad app (only for in-store use) that allowed their invited guests to purchase select pieces straight from the runway. All of the orders placed will go directly into production with an expected delivery date of seven weeks. Amazing, getting pieces of Burberry's Spring 2011 collection before Thanksgiving...long before they would be delivered to stores starting in December. It's instant gratification at its best.

If you weren't lucky enough to be invited to one of their stores last night, you can recreate the experience in the comfort of your own home minus the passed nibbles and drinks. Visit the Burberry website to watch the show and order select pieces before September 28.

Dying over the long motorcycle jacket...I so need it in my closet!
{Burberry Prorsum Spring 2011}

And the show...where to even begin. I've said it before, Burberry is no longer just your mother's brand anymore thanks to Christopher Bailey. He has brought a new edginess to the brand that works beautifully. There were fun bright colors, animal prints, studs and leather shown on the runway. The collection is right up my alley and I can't wait to see the entire line when it's delivered to stores.

{Burberry Prorsum Spring 2011}

You can view the entire runway show below...enjoy!

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