Wednesday, May 20, 2009

Marios Schwab to Modernize Halston

Ending months of speculation, Marios Schwab is replacing Marco Zanini as creative director at Halston.
Schwab is a London-based designer known for unique interpretations of natural forms. He told WWD, "While Halston's DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today. Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now."

He begins his position July 1st, and will continue to design for his own namesake line. A new, edgy and modern Halston? Come February when his first collection is shown at the tents, it will be known!

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