Movado Watch LA Preview: Bold New Designs

Last week I was invited to preview the new Movado watch collections at the Beverly Hills Four Seasons. I am familiar with the classic Movado watch design, but haven't seen any of the other designs so I wasn't sure what to expect. I was pleasantly surprised with the modern and updated look for the new collections. These are not just your parent's watches anymore!

{My favorite watch of the day, with an alligator strap and blue sapphires...what's not to like?}

One of the first lines that caught my eye as I walked into the private event was the Bold collection. It is one of Movado's newer lines, which just launched last year. The collection is based on the famous Movado design but has the appeal of a modern, sporty wristwatch. It's one that would be easy to wear on a daily basis.

{Some of the color options from Movado's Bold Collection}

As I was viewing the other collections, some of the watches had genuine ostrich and alligator wristbands. Usually I lean towards bracelet wristbands, but I’ve broadened my options after seeing some of the Movado collections using exotic skins. I loved what I saw.

In addition to the Movado collections, there were Concord and ESQ watches to view as well. There was something for everyone in all the lines, from elegant and classic to modern and bold.

A Stylish 4th of July

LOFT Style in the Penthouse - LOFT 2010 Fall Collection

{PC - Daily Front Row}

The new LOFT Fall 2010 Collection was presented at the Chateau Marmont yesterday in a chic, intimate event for fashion industry insiders. Walking through the front door into the penthouse took my breath away. The suite was styled as a modern Parisian apartment complete with pink peonies and Diptyque candles everywhere, two of my favorites. Models dressed and styled in the collection lounged throughout the suite and patio as the stylish guests mingled around. Outside on the patio, guests nibbled on mushroom truffle tarts, spring rolls and mini cupcakes while overlooking the beautiful LA skyline at sunset.

{Pink peonies and Diptyque candles}

{Models in the "dining room"}

I wasn't sure what to expect with the collection, as I always associated it before as "older women" clothing. Last night that perception officially changed. Over-the-knee riding boots, faux-fur vests and tweed mini-skirts are just some of the things to expect this fall from LOFT, all at reasonable prices. The collection was amazing, with pieces that will be sure to find their way into my closet come fall.

The event was beautifully done with no detail missed. The venue, fashionable guests, and the breathtaking view all contributed to an amazing event, but the star of the evening was the new Fall 2010 LOFT collection.

Kinect for Xbox 360 - Next Frontier of Gaming

As I mentioned before, this last weekend was all about technology and the amazing things being created. After a wonderful day at Fashion Camp LA, I headed downtown with my husband to check out Kinect for Xbox 360 at a private VIP event. The event was held in the Penthouse at Loft 7 in downtown Los Angeles. The space was unbelievable. Throughout the 16,000 sq. ft. space Xbox had nine gaming stations set up so guests could experience and play with the Kinect for Xbox 360 as they were mingling.

Kinect for Xbox 360 is Microsoft's latest edition, where you are the controller. With Kinect's sensor it translates your body's movements to play the game. There are no straps or controllers, just you and your body movements are all you need to feel like you are rafting down a river or jumping over hurdles. Imagine how a small child mimics driving a car with their two hands on an imaginary steering wheel. The thing is...that is how you control the race car game! You and your imaginary steering wheel controlling your race car on screen.

{Guests playing the race car game}

I was so amazed by the by this latest edition for Xbox 360...I have to have one of my own. It brings gaming to a whole new level.

{Me & the Mr. enjoying the beautiful views of downtown LA from the rooftop at Loft 7}

Technology and Fashion - Such a Stylish Pair at Fashion Camp LA

{Sample of a chip that will be sewn into clothing for wearable technology}

This weekend was all about new technology and the future. I attended Fashion Camp LA, a one-day seminar highlighting the impact of technology on fashion. To say I was blown away with where the future of fashion is heading would be an understatement.

Warbasse Design was the first speaker to talk about QR codes, which I'm obsessed with...I want one of my own. QR codes are bar codes that companies place into printed materials (business cards, ads, window displays, etc.) that look similar to the image below. People then scan the QR code with their smart phone (after downloading a free app) and the code will bring them to a specific url created by the company. The purpose is for the company to create specialized information for the user using the QR code, such as special discounts, new videos, personalized text messages and more.

{QR Code}

Zugara talked about Augmented Reality and how to utilize it to bring a more engaging experience for a company's clients. Wearable technology was discussed and how one day people will be able to print their clothes and shoes in the comfort of their own home. Not sure how I feel about this, as I love the whole shopping experience but it was amazing non-the-less.

Digital lookbooks to better promote ones products and services was presented by Clashe.com. PR Couture offered fashion advice that was extremely helpful. Lisa Borodkin, a fashion attorney, finished the day with valuable legal advice for the fashion industry. It was a wonderful and very informative event.

The event was put on by Macala Wright Lee, founder of Fashionably Marketing.Me with sponsorships from Mashable, XCVI and BurdaStyle. If you missed this event and didn't get to watch the live streaming video make sure to check it out when it comes back in the fall.

{Me & Kelsi from Dedicated}

{My Styling Buddy...Laurie, LaurieBStyle}

{Wendy with her amazing smile and great shoes!!}

{I finally met Jade from StyleGem. She absolutely adorable!}

{Kelsi, Sandra D & Laurie}