Monday, June 14, 2010

Technology and Fashion - Such a Stylish Pair at Fashion Camp LA

{Sample of a chip that will be sewn into clothing for wearable technology}

This weekend was all about new technology and the future. I attended Fashion Camp LA, a one-day seminar highlighting the impact of technology on fashion. To say I was blown away with where the future of fashion is heading would be an understatement.

Warbasse Design was the first speaker to talk about QR codes, which I'm obsessed with...I want one of my own. QR codes are bar codes that companies place into printed materials (business cards, ads, window displays, etc.) that look similar to the image below. People then scan the QR code with their smart phone (after downloading a free app) and the code will bring them to a specific url created by the company. The purpose is for the company to create specialized information for the user using the QR code, such as special discounts, new videos, personalized text messages and more.
{QR Code}

Zugara talked about Augmented Reality and how to utilize it to bring a more engaging experience for a company's clients. Wearable technology was discussed and how one day people will be able to print their clothes and shoes in the comfort of their own home. Not sure how I feel about this, as I love the whole shopping experience but it was amazing non-the-less.

Digital lookbooks to better promote ones products and services was presented by PR Couture offered fashion advice that was extremely helpful. Lisa Borodkin, a fashion attorney, finished the day with valuable legal advice for the fashion industry. It was a wonderful and very informative event.

The event was put on by Macala Wright Lee, founder of Fashionably Marketing.Me with sponsorships from Mashable, XCVI and BurdaStyle. If you missed this event and didn't get to watch the live streaming video make sure to check it out when it comes back in the fall.

{Me & Kelsi from Dedicated}

{My Styling Buddy...Laurie, LaurieBStyle}

{Wendy with her amazing smile and great shoes!!}

{I finally met Jade from StyleGem. She absolutely adorable!}

{Kelsi, Sandra D & Laurie}


Amy B. said...

If you really do want a QR code, give me a shout. I have a guy that does them!

cindy said...

Sounds like a fun and interesting day. Looking forward to meeting you! (-:

Danielle said...

This event looked amazing as did you and my lovely friend Wendy!! Can't wait to see you all soon!

Susan said...

oh wow... amazing. it sounds like lots of fun! :)

Alicia said...

Love the QRA code, I made one for my blog. If I ever make it to a blogging conference I plan to have it printed on my business cards.

Love the blog!

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